EV Sahi Hai: MG Motor India’s Journey Towards a Greener Future

In a heartwarming step towards a cleaner tomorrow, JSW MG Motor India has launched an inspiring awareness campaign called ‘EV Sahi Hai’. This thoughtful initiative is designed to help people understand the true benefits of electric vehicles (EVs) and to encourage their adoption across the country.

The campaign unfolds in two uplifting phases.
The first, ‘Customer-led: Real People, Real Experiences’, features ten short films where genuine EV owners share their journeys. They speak with joy about financial savings, reduced environmental impact, and the ease of charging, all ending with the comforting reassurance: EV Sahi Hai.

By the end of August 2025, the second phase will bloom into a celebrity-driven wave of storytelling. Beloved actors Varun Sharma and Pulkit Samrat, known for their roles in the Fukrey series, will share imaginative narratives that bring the benefits of EVs to life for a wider audience.

This campaign draws inspiration from the Association of Mutual Funds in India’s iconic ‘Mutual Fund Sahi Hai’ initiative-an enduring example of how simple, clear messaging can change public perception.

MG Motor India has always been an early champion of the EV movement, fostering an ecosystem of innovation and trust. With ‘EV Sahi Hai’, they are not just promoting electric mobility they are sharing real stories of empowerment, joy, and change. It’s a reminder that choosing an EV isn’t just good for your wallet or the planet it’s good for the soul.

FAQs

What is the ‘EV Sahi Hai’ campaign?

It’s a two-phase awareness initiative by JSW MG Motor India that shares real and celebrity stories to inspire people to choose electric vehicles.

What does the first phase involve?

The first phase, called ‘Customer-led: Real People, Real Experiences,’ features 10 short films of genuine EV owners talking about their positive experiences.

Who will feature in the second phase?

Actors Varun Sharma and Pulkit Samrat will lead the second phase with creative storytelling about the benefits of EVs.

Why is the campaign called ‘EV Sahi Hai’?

The phrase means “EV is right” in Hindi. It’s inspired by the successful ‘Mutual Fund Sahi Hai’ campaign, using a simple, relatable slogan.

What benefits of EVs does the campaign highlight?

The campaign focuses on cost savings, environmental benefits, improved charging infrastructure, and the superior driving experience of EVs.