Mercedes-Benz India Launches ‘Dream Days’ Campaign Technical Overview

Table of Contents

• Campaign Highlights
• Ownership Benefits & Financial Solutions
• Value Added Ownership
• Flexible Payment Plans
• Key to Key Program
• Benefits Table
• Leadership Perspective
• Conclusion

Campaign Highlights

Mercedes-Benz India has launched its 2025 festive campaign “Dream Days” from September 2 to October 31, 2025. This initiative is themed “Dreams of India and Dreamers,” aiming to offer accessible ownership and premium brand experiences.

Ownership Benefits & Financial Solutions

The campaign emphasizes personalized financial engineering to suit varying customer profiles, especially first-time luxury buyers and entrepreneurs.

Value Added Ownership

Customers benefit from flexible payment options and entry-level EMIs:

• EMIs from 1% of ex-showroom price
• Low interest rates and down payments
• Welcome benefits for trade-in (first-time Mercedes buyers)
• Exclusive deals on select AMG models

Flexible Payment Plans

Engineered for individuals with seasonal or irregular income patterns:

• Seasonal Payment Plan: Regular EMIs combined with lump sum payments during high-cash-flow months (e.g., bonuses, dividends)
• Customizable repayment schedules

Key to Key Program

This upgrade model allows ownership of the latest Mercedes-Benz over a 4-year cycle:

• Available for models like the S-Class
• Upgrade to a new model after 24–36 months
• Zero down payment on the upgrade

Leadership Perspective

Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, shared that the campaign reflects the dreams and ambitions of modern India from startup founders to senior executives. The company aims to enable these aspirations through curated financial solutions and brand touchpoints.

Conclusion

Mercedes-Benz’s 'Dream Days' campaign is a strategic push to democratize luxury car ownership in India. With custom finance plans, immersive events, and tailored upgrades, it embodies innovation, engineering, and emotional appeal making the three-pointed star more accessible than ever before.