Jeep India Trail of Faith Campaign 2025: Record-Breaking Ganpati Wishes Across India

Ganeshotsav 2025 will be remembered as the festival where devotion met innovation, thanks to Jeep® India’s “Trail of Faith” campaign. Blending culture, technology, and community, the campaign has now earned recognition in the Asia Book of Records and the India Book of Records for the largest digital collection of Ganpati wishes on a vehicle.

Largest Digital Collection of Ganpati Wishes by Jeep India

Launched on August 27, 2025, the campaign gathered an incredible 1,96,847 wishes from devotees nationwide. Within the first week alone, over 1,10,000 wishes were recorded. These weren’t just symbolic messages they were heartfelt prayers collected through multiple touchpoints:

• Jeep® India website
• QR codes at events and venues
• Dealership activations
• CRM outreach
• Jeep® communities across India

Jeep Wrangler Becomes Bappa’s Vaahan on Visarjan Day

In a historic and emotional moment on September 6, 2025 (Visarjan Day), a Jeep® Wrangler took on the role of Lord Ganesha’s vaahan. The SUV was wrapped with thousands of collected wishes and proudly pulled the Khetwadi Cha Raja idol, carrying the faith of millions.

Kumar Priyesh, Business Head and Director Automotive Brands at Stellantis India, explained: “The Wrangler transforming into a vaahan is a proud reminder that Jeep vehicles go beyond mobility they represent culture, strength, and unity.”

A 360-Degree Engagement Strategy for Maximum Reach

The record-breaking initiative wasn’t just about collecting wishes it was about creating a nationwide buzz. Jeep® India designed a 360-degree campaign with:

• Social media amplification
• On-ground events and activations
• Special dealership activities
• Radio promotions through 92.5 Big FM

This ensured that every corner of India could participate, making the campaign inclusive and truly viral.

Why Jeep India’s Trail of Faith Campaign Went Viral

The campaign struck the perfect balance between tradition and trend. By combining spiritual faith with digital innovation, Jeep® India created an unforgettable Ganeshotsav moment. The visual of a Wrangler as Bappa’s vaahan, wrapped in heartfelt prayers, became instantly shareable turning devotion into a digital sensation.

Frequently Asked Questions (FAQs)

What is Jeep® India’s “Trail of Faith” campaign?

A nationwide initiative during Ganeshotsav 2025 where Jeep® India collected Ganpati wishes from devotees and wrapped them on a Jeep® Wrangler.

What record did Jeep India achieve with this campaign?

Jeep® India set a record for the largest digital collection of Ganpati wishes on a vehicle, recognized by the Asia Book of Records and India Book of Records.

How many wishes were collected in total?

A total of 1,96,847 wishes were collected, with over 1,10,000 wishes arriving in the very first week.

How were the Ganpati wishes collected from devotees?

Through QR codes, the official Jeep® India website, dealership activations, CRM outreach, and Jeep® communities nationwide.

What role did the Jeep® Wrangler play on Visarjan day?

The Wrangler became Lord Ganesha’s vaahan and pulled the Khetwadi Cha Raja idol, wrapped in thousands of devotees’ prayers and wishes.

How did Jeep India promote the campaign?

With a 360-degree marketing strategy that included social media buzz, dealership activations, on-ground events, and radio support via 92.5 Big FM.