Jeep has officially unveiled its India and Asia Pacific strategic roadmap under the Jeep 2.0 strategy, reaffirming the brand’s long-term commitment to the region, with India positioned at the centre of its future plans. The renewed approach focuses on stronger product momentum, increased localisation, export expansion, and an improved ownership experience.

India at the Heart of Jeep’s Growth Plans

Under the Jeep 2.0 roadmap, India is set to play a crucial dual role — both as a key domestic market and a global export hub. Vehicles manufactured at Jeep’s Ranjangaon facility near Pune are already being exported to international markets such as Japan, Australia, and New Zealand.

Going forward, the brand aims to expand exports further, targeting new regions including parts of Africa and North America, strengthening India’s importance within Jeep’s global manufacturing ecosystem.

Focus on Product Momentum and Updates

Jeep has reiterated its continued investment in its authentic global product line-up. While new product introductions are planned from 2027 onwards, the company will maintain customer interest through regular updates, feature enhancements, and special editions across its current portfolio.

This approach is intended to keep the brand desirable and competitive while aligning offerings with changing customer expectations.

Deeper Localisation for Cost Efficiency

A major pillar of the Jeep 2.0 strategy is deep localisation. The brand plans to increase local content levels to up to 90 per cent, a significant jump from the current 65–70 per cent.

This move will help Jeep:

• Improve cost competitiveness
• Strengthen supply-chain stability
• Reduce dependency on imports
• Reinforce India’s role as a strategic manufacturing base

Higher localisation is also expected to contribute to better pricing efficiency and long-term sustainability.

Enhanced Ownership and Customer Confidence

Jeep is placing strong emphasis on improving the ownership experience. As part of this initiative, the brand will expand customer-focused programmes such as:

• Jeep Assured Buyback Programme
• Pre-Maintenance Programme
• Multi-year extended warranties
• Confidence 7 ownership ecosystem

These initiatives are designed to increase customer trust, reduce ownership anxiety, and deliver better long-term value.

Strengthening the Jeep Community

Beyond products and services, Jeep continues to invest in its owner community. Initiatives like Jeep Clubs, Jeep Trails, and experiential events such as Camp Jeep will remain key touchpoints, reinforcing the brand’s off-road heritage and community-driven philosophy.

A Long-Term Vision for India

With the Jeep 2.0 strategy, the brand has clearly outlined its intent to build a sustainable and long-term presence in India. By combining deeper localisation, export-led manufacturing, consistent product updates, and stronger ownership support, Jeep aims to reinforce its position in the Indian automotive market over the coming years.

The roadmap signals a renewed commitment — positioning India not just as a sales market, but as a strategic pillar in Jeep’s global growth story.