Tata Nexon Leads Record SUV Sales in India – Tata Motors Hits Historic High

September 2025 was nothing short of iconic for Tata Motors. The company shattered all previous records with 60,907 passenger vehicles (PVs) sold, their highest monthly tally ever. Out of this, 59,667 units were domestic sales, marking an eye-popping 47% year-on-year growth.

But let’s talk about the real hero: The Tata Nexon. This compact SUV crushed it with 22,500 units sold in just one month, an all-time high for the model. The Nexon continues to be Tata’s MVP, thanks to its smart strategy of offering petrol, diesel, and electric variants  making it a car for every kind of Indian driver.

The winning combo of competitive pricing, versatile powertrains, and strong brand trust has made the Nexon the cornerstone of Tata’s SUV lineup and a go-to choice in India's SUV-loving crowd.

Mahindra Scorpio Stays Strong – Mahindra’s SUV Lineup Powers 10% Growth

Mahindra & Mahindra wasn’t far behind in the SUV sprint. The brand reported total vehicle sales of 100,298 units in September 2025, a 16% rise year-on-year, including exports.

Of that, a whopping 56,233 units came from domestic SUV sales, showing a solid 10% YoY growth. The company’s combined utility vehicle (UV) exports and domestic sales came in at 58,714 units.

And guess who led the parade? Yep, the mighty Mahindra Scorpio, clocking an impressive 18,372 units sold. It’s clear: the Scorpio’s rugged charm and massive street appeal continue to strike a chord with Indian SUV buyers.

Mahindra did admit to minor dispatch issues in late September due to limited trailer availability. But they reassured fans that the demand remains strong and should stay on track through the festive season.

Hyundai Creta Breaks Record – Hyundai Reports Best-Ever SUV Contribution in India

Let’s not forget Hyundai  they were riding high too. Hyundai Motor India Limited (HMIL) posted their highest-ever SUV share of total sales in September 2025. The brand sold 70,347 units in total, a 10% rise YoY compared to September 2024.

Domestic sales stood at 51,547 units, and here’s the kicker: exports jumped 44% YoY to 18,800 units, their best export performance in nearly 33 months.

Here’s where things get wild: SUVs made up 72.4% of Hyundai’s total sales, an all-time record for the company. The Hyundai Creta was the showstopper, posting its best-ever monthly sales at 18,861 units. Close behind was the Hyundai Venue, clocking 11,484 units, its best in 20 months.

Hyundai’s strategy of dominating both the compact and mid-size SUV segments is clearly paying off, especially during the festive buying season.

Festive Season and GST 2.0: Why SUVs Are India’s New Love Language

So, what’s fuelling this record-breaking momentum? It’s a mix of smart timing and policy magic. The festive season rush, coupled with the rollout of GST 2.0 reforms in late September, created the perfect sales storm. Buyers were ready, dealerships were buzzing, and automakers had their supply chains geared up.

The combination of strong product portfolios, consumer confidence, and policy tailwinds pushed the SUV segment to new heights. Tata, Mahindra, and Hyundai are now perfectly poised to ride this wave into the final quarter of 2025.

FAQs: 

Which SUV sold the most units in India in September 2025?

The Tata Nexon led the charts with 22,500 units sold, making it the highest-selling SUV in India for September 2025.

What were Tata Motors' total passenger vehicle sales in September 2025?

Tata Motors recorded 60,907 total PV sales, with 59,667 units sold domestically, marking a 47% YoY growth.

How did Mahindra's SUV sales perform in September 2025?

Mahindra sold 56,233 domestic SUVs, with a YoY growth of 10%, and total UV sales including exports stood at 58,714 units.

What was the impact of dispatch issues on Mahindra’s sales?

Mahindra faced minor dispatch challenges in late September due to limited trailer availability, but demand remained high.

How did Hyundai perform in SUV sales during September 2025?

Hyundai sold 70,347 total units, with SUVs making up 72.4% of total sales. The Hyundai Creta sold 18,861 units, its highest ever, followed by the Venue with 11,484 units.

What role did GST 2.0 reforms play in boosting sales?

GST 2.0 reforms, rolled out in late September, helped boost retail momentum across the auto industry by easing taxation and compliance, encouraging more consumer spending.

Are SUVs still the most preferred car type in India?

Yes, SUVs continue to be the fastest-growing and most preferred segment in India, as seen from record-breaking contributions across Tata, Hyundai, and Mahindra's portfolios.

Will this sales momentum continue through the end of 2025?

With the ongoing festive season and positive consumer sentiment, automakers expect the momentum to remain strong into Q4 2025.

Final Thoughts: The Great Indian SUV Fest Isn’t Over Yet

If September 2025 was a movie, it would be a full-blown SUV blockbuster. With Tata Nexon setting records, Mahindra Scorpio holding its fort, and Hyundai Creta raising the bar, the Indian SUV space is booming like never before.

And with GST 2.0 and festival offers adding fuel to the fire, Creckk is looking spicy. Buckle up  India’s love affair with SUVs is just getting started.